EMS Recruitment and Retention

DSHS developed toolkits for EMS personnel recruitment and retention. Contents are largely based on statewide research. RACs and other stakeholders are encouraged to use these materials, including:

• Texas EMS Alliance
• Texas Ambulance Association
• Schools providing EMS education
• EMS employers and interested parties.

Audience:
EMS Prospects
Intent:
Equip EMS stakeholders with research-based materials to amplify EMS recruitment efforts through provider channels.
Materials:

• Recruitment Messaging Matrix: Research-based messaging most persuasive with key target audiences (rural, urban/suburban, and Spanish-speaking audiences).
• YouTube Reel: 15-second and 30-second ads, as well as testimonials designed to attract EMS prospects. Download Ads.
• Career Path: Infographic clearly explaining the career progression in Emergency Medical Services (ES).
• EMS Recruitment Flyer: Two-sided flyer with steps and benefits of an EMS career; can be customized with a logo and contact information.
• Template Social Media Posts and Images: EMS images and copy for posting organic content to Facebook and Instagram.
• Social Media How-To Guide: General guidance, best-practices and posting standards for various social media platforms. 

Audience:
Current EMS employees
Intent:
Equip EMS providers with research-based resources to overcome barriers to retaining EMS employees.
Materials:

• EMS Personnel Retention Guide: Addresses the top retention barriers uncovered in statewide research.
• YouTube Reel: 15-second and 30-second ads, as well as testimonials highlighting career progression within EMS. Download Ads.
• Career Path: Infographic clearly explaining the career progression in Emergency Medical Services (ES).